Chloe Yang

Location: Los Angeles, California 

Chloe Yang is a consumer psychologist and market researcher, writing from the epicenter of consumer culture in LA. She tracks the ever-changing habits of the American shopper, analyzing trends in spending, brand loyalty, and e-commerce adoption. Chloe's work is invaluable for marketers and retail chains trying to predict where the "next big thing" will emerge. She uses a mix of demographic studies and psychological profiling to explain why people buy what they buy, providing a roadmap for businesses to stay relevant.